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White label Business Intelligence, also known as white label analytics, is a subset of embedded analytics, which refers to when a software company embeds a third party Business Intelligence platform in their software product. White label Business Intelligence (BI) is a BI platform that can be rebranded and its appearance customized so that it can be visually integrated with the software application into which it is embedded.
Why use white label Business Intelligence?
White label Business Intelligence is chosen by software businesses that want to embed a third-party Business Intelligence platform into their own software application and rebrand that platform to match the look and feel of the rest of their product. Embedding a white label Business Intelligence platform means the software company does not have to expend resources on building their own BI module while still ensuring the embedded BI platform appears to be an integrated part of the product.
This customization of white label Business Intelligence enables software companies to deliver a consistent user experience between the core software product and the analytics module.
Several analytics vendors, like Yellowfin, offer white label Business Intelligence for embedding. Each vendor delivers varying levels of flexibility for rebranding from simple logo and colour changes to being able to even access the CSS and HTML of the platform to change fonts, build in bespoke actions, and create pixel perfect dashboard designs.