It dawned on me recently that I don’t often use the Yellowfin mobile app.
Like other BI apps, our app essentially replicated the dashboard experience on the phone. But I don’t like viewing a dashboard on my phone, I’d much prefer to look at it on my desktop because the screen is larger. We realized that there’s no point in continuing to replicate the desktop experience, so we started to think about how people use their phones and set about reinventing our app.
When I reach for my phone in the morning, I check my emails, flick through the news headlines, prioritize and flag things that I want to look at in more detail on my desktop. Essentially the phone is used to snack on information, prioritize and quickly action things. It isn't used to do any detailed or long-form analysis, but it helps prepare us for the day and keep things moving.
With this in mind, we've completely reimagined our mobile application. But first we thought about what it didn’t need - so we’ve discarded the dashboard.