Business Intelligence vendor Yellowfin to make data more accessible with new data connectors

Global Business Intelligence (BI) and analytics software vendor, Yellowfin, will introduce a series of API connectors, including pre-built reports and dashboards, when it launches the next version of its BI platform Yellowfin 7.2, Wednesday 16 March 2016.

The connectors – to be demonstrated during the official Webinar launch of Yellowfin 7.2 – are designed to empower customers to more easily access, analyze and act on data from third-party Web-based applications.

Register for the official Webinar launch of Yellowfin 7.2 HERE >

“Yellowfin 7.2 will ship with an open connector framework, enabling clients to connect to any third-party Web application,” said Yellowfin Director of Product Marketing, John Ryan. “Additionally, Yellowfin 7.2 will deliver a range of API connectors out-of-the-box, which will also include pre-built reports and dashboards, empowering uses to instantly connect, visualize and act on insights from their most important data sources.”

The ’open’ connector framework included in Yellowfin 7.2 will make it quick and easy for clients to build custom connectors for any third-party Web application.

Many of Yellowfin’s out-of-the-box connectors will enable users to analyze data from popular social media applications and marketing platforms, such as Google Analytics, LinkedIn, Twitter, YouTube and more.

“Marketing is becoming an increasingly data-driven industry,” said Ryan. “Yellowfin’s API connectors can assist marketers to quickly analyze the impact of a raft of marketing activities and social media campaigns to demonstrate return on investment.”

The CMO Survey of 2015 – sponsored by the American Marketing Association, Duke University’s Fuqua School of Business and research firm McKinsey & Company – found that spending on marketing analytics will increase 83 percent over the next three years. Another 2015 study, The State of Marketing Analytics: Insights in the age of the customer, predicted a 73 percent increase in spending on marketing analytics over the next three years, with big B2C companies increasing spend by around 100 percent over the same time period.

Yellowfin will host three concise 40-minute Yellowfin 7.2 release Webinars throughout Wednesday 16 March 2016.

Register for the official Webinar launch of Yellowfin 7.2 HERE >

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About Yellowfin

Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embedded BI, as well as Location Intelligence and data visualization.

Over 10,000 organizations, and more than 1.5 million end-users across 70 different countries, use Yellowfin every day. For more information, visit

For regular news and updates, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence), YouTube (Yellowfin Team) or email to subscribe to Yellowfin’s free e-newsletter.

For further media information, interviews, images or product demonstration, please contact:

Lachlan James, Yellowfin Global Communications Manager on +61 (0)3 8617 4954, +61 (0)431 835 658 or