“Yellowfin is a very easy tool for any kind of user.”

By Eshan Wickrema and Amy Steigmeyer
Managing several entities can get complicated; to make business life easier Yellowfin Business Intelligence gives users the ability to analyze multiple data sources, visualize data on a map and track, in real-time, how their outlets are preforming.

Esteban Nava, Supply Chain Manager of Groupo Dar explains that Yellowfin has empowered his company to visualize operational aspects of their automotive retail and wholesale business by geography and sales revenue in real-time.
“With Yellowfin, we can get a clear idea of where our business is heading, then these insights can be easily shared with the relevant people from top management to the operational roles of the business,” said Nava.
Nava also said that being able to set and configure the solution without being an experienced IT user is great.

" Yellowfin is a very easy tool for any kind of user; you don’t need to be in IT or a super user to configure settings and understand your data. ."

The Yellowfin features that Grupo Dar highlighted to be most valuable were:

  • Real-time reporting of organizational data
  • Strong collaborative functionality allowing for information to be shared to all levels of the organization
  • A BI platform that is extremely user-friendly
  • Geo-mapping
  • Security
About the Interview
Yellowfin took our ‘Making BI Easy’ roadshow to Mexico City, in October 2015. The event, delivered in collaboration with one of our Mexican reselling partners, (GOTSA), provided an opportunity to speak candidly with our partners and customers.
See the event media release HERE > 

About Yellowfin

Yellowfin is a BI and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embedded BI as well as Location Intelligence and data visualization. For more information, visit www.yellowfinbi.com

About Grupo Dar:
Grupo Dar has been providing the Mexican automotive parts industry with services related to the production, marketing and distribution of suspension and steering for 45 years. Their decentralized business model allows them to provide a more personalized service of high-quality products to their customers. Grupo Dar has a presence in all automotive parts stores across Mexico, with plans to expand in the United States. They have attracted revenues of over $100 million and also now diversified into motorsport, being heavily involved in Nascar Toyota and American Lemans Series. For more information, visit http://www.syd.com.mx/index.php


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See the event media release HERE >

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