“The number one winner is that it’s such a simple product, and all of these years down the line it has continued to be this easy to use product.”

For Independent Software Vendors (ISVs), embedding Business Intelligence (BI) software into their commercial application can be a huge value-add for their customers; however, ISVs want to focus on their core business strengths and what they do best. With Yellowfin BI, ISVs can seamlessly embed a fully-fledged, world-class Business Intelligence tool without having to develop and maintain it themselves, and as a result, they can focus on their core product and business.
In the video below, Andy White, Business Intelligence Specialist for Velocity Global, describes their reasoning behind choosing to partner with Yellowfin BI as an ISV.
White explained that as an Enterprise Resource Planning (ERP) Reseller they began to get a lot of requests from their customers for customized reports.
“It all starts with reporting, everybody wants a report and it always needs customizing, so we really needed to allow for our customers to have some level of self-service,” said White.
Velocity Global went looking for a solution in 2008 and have been using Yellowfin ever since.
“When we began looking at Business Intelligence solutions, several things pointed to Yellowfin straight away,” explained White.
“A big reason behind choosing Yellowfin was user-base licensing and pricing; the pricing fit within our customer’s expectations. In addition, Yellowfin is scalable way beyond our largest customer at 800 users. We are comfortable that we can take on any customer with Yellowfin and deliver a solation that will work.”  
With regards to the Yellowfin experience, White explained that, “The look and feel was also right, and the ISV deal was perfect – no one else was as flexible and as easy to work with."

"The number one winner is that it’s such a simple product, and all of these years down the line it has continued to be this easy to use product."


According to White, the Yellowfin features that their customers are sold on are:
  • Really rich content being delivered instantly
  • Ease of use
  • Drill down, drill through and the ability to interact with reports rather than static displays
  • The capability to produce a dashboard quickly and use it interactively
  • Report brushing
  • Filter dynamically – the ability to filter a whole dashboard for a single control
About the Interview
Yellowfin’s Christmas roadshow took place through Melbourne, Sydney and Auckland in December 2015. The event provided an opportunity to speak candidly with our partners and customers. To view video footage, photos and presentation slides from the roadshow go HERE>

About Yellowfin
Yellowfin is a BI and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embedded BI as well as Location Intelligence and data visualization. For more information, visit //web-dev-yf-wp.yellowfin.bi/
About Velocity Global
Velocity Global Limited is based in Auckland, New Zealand, and is a member of the US based Velocity Group Inc., which provides installation and support services for customers throughout New Zealand, Australia, Asia, Mexico, Canada and the US. For more information, visit http://www.velocityglobal.co.nz

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