IMG delivering analytics to high profile sports organizations with Yellowfin

IMG Sports Technology Group is a software-as-a-service company that delivers a variety of products to the sports vertical across elite and grassroots organizations around the world. Glen McGoldrick, CEO of IMG Sports Technology Group, discusses by how embedding Yellowfin’s Business Intelligence (BI) platform into its solutions has provided a terrific ROI for IMG and its customers.
Over 40 percent of Yellowfin’s global revenue is produced via partnerships with other technology providers, such as IMG, who integrate Yellowfin’s BI platform into their software solutions as a reporting and analytics module for their clients.
Within Australia (IMG’s headquarters), IMG provides analytics to sporting clubs throughout National Rugby League (NRL) and Australian Football League (AFL), including the 2015 premiers for each competition, the North Queensland Cowboys (NRL) and Hawthorn Hawks (AFL).
In the video case study below, McGoldrick explains that Yellowfin has allowed IMG to offer its customers a high-end reporting tool to consume large volumes of data in an easy and compelling way.

"Our Yellowfin partnership has been very productive and has provided a terrific ROI and we are very proud to be providing leading-edge technology to our clients through Yellowfin."

During the interview, IMG’s McGoldrick said that the Yellowfin partnership had:
  • Been very productive and provided a “terrific ROI” for IMG and its clients
  • Allowed IMG to deliver a high-end BI solution as part of its base product
  • “Made good” on the promise of seamlessly integrating world-class BI software into IMG’s solutions at a great price point while also ensuring swift time-to-market
About the Interview
Yellowfin’s Christmas roadshow took place through Melbourne, Sydney and Auckland in December 2015. The event provided an opportunity to speak candidly with our partners and customers. To view video footage, photos and presentation slides from the roadshow go HERE> 
About Yellowfin
Yellowfin is a BI and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embedded BI as well as Location Intelligence and data visualization. For more information, visit
About IMG Sports Technology Group
IMG Sports Technology Group is an industry leading Technology Company that designs, develops and provides advanced administration and engagement software for sports around the world. IMG is responsible for over 6.5 million member records with clients in ten countries. IMG currently partners with over 46 National Sporting Bodies and elite sporting competitions, including the AFL, NRL, Athletics Australia, Hockey New Zealand, Cycling Australia, World Bowls and thousands of grassroots clubs. IMG also provides software to a growing portfolio of local and international events, including The Color Run, London Triathlon, Barcelona Triathlon, Sydney Running Festival and Melbourne Marathon. For more information, visit

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