Business Intelligence vendor Yellowfin to brief BBBT on transforming how people consume analytics

Global Business Intelligence (BI) and analytics software vendor, Yellowfin, will brief many of the world’s leading BI analysts this Friday at the Boulder BI Brain Trust (BBBT) – the largest industry analyst consortium of its kind.

Yellowfin’s Director of Product Marketing, John Ryan, and North America Marketing Manager, Cheryl Pineau, will brief BBBT on Yellowfin’s exciting new business-user-oriented BI features, which will continue to transform how people consume analytics.

“Connecting to data and visualizing insights has never been easier,” said Ryan. “Yet Business Intelligence deployments fail if insights are not the foundation of the decision-making process. Yellowfin offers a fresh collaborative approach to enterprise BI with a governed platform designed for making insights more accessible, more shareable, and more action-oriented.”

“Yellowfin’s focus has always been on the business person using their technology,” said BBBT Founder, Claudia Imhoff. “More importantly, Yellowfin’s well thought-out interfaces and dashboards allow business people to focus more on the data and less on the technology behind the scenes.”

A podcast summarizing the presentation will be available at the BBBT podcasts page and a video of the presentation will be available at the BBBT videos page.

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About BBBT

The Boulder Business Intelligence Brain Trust has served the BI industry since 2006. It is a consortium of over 190 industry analysts, experts, and practitioners from around the world. BBBT hosts BI industry vendors who provide extended, interactive briefings, streamed live as webinars exclusively to BBBT members. It’s a reciprocal arrangement, the members receive the latest information on current and planned BI tools and technologies, and the vendors get valuable feedback on their offerings, marketing, and messaging.

About Yellowfin

Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embedded BI, as well as Location Intelligence and data visualization.

Over 10,000 organizations, and more than one million end-users across 70 different countries, use Yellowfin every day. For more information, visit

For regular news and updates, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence), YouTube (Yellowfin Team) or email to subscribe to Yellowfin’s free e-newsletter.

For further media information, interviews, images or product demonstration, please contact:

Lachlan James, Yellowfin Global Communications Manager on +61 (0)3 8617 4954, +61 (0)431 835 658 or