Business Intelligence vendor Yellowfin signs global reseller agreement with Zinnovate

Global Business Intelligence (BI) and analytics software vendor, Yellowfin, has signed a reseller agreement with Swedish IT consultancy, Zinnovate International.

Under the guidelines of the partnership, the Stockholm-based firm will be permitted to offer Yellowfin’s business-user-oriented BI solution, and associated suite of professional services, to its current and future clients throughout Sweden and the transport and logistics industry globally.

Zinnovate CEO, Hakan Nilsson, said that the Swedish consultancy partnered with Yellowfin because its BI platform addressed an unmet market need.

“Yellowfin addresses a very important gap in Sweden’s, and the globe’s, BI tools market,” said Nilsson. “More often than not, small to mid-sized businesses [SMBs] are unable to reap the benefits of enterprise quality BI due to exorbitant cost and complexity. Yellowfin offers world-class features – such as its unique Collaborative BI functionality, intuitive dashboards and location analytics capabilities – at an accessible price point for SMBs.

“With Yellowfin, there is finally a product with the level of functionality and features thus far only associated with much more expensive and complex solutions. Zinnovate’s clients will no longer have to accept either hefty prices or insufficient product functionality.”

Zinnovate Systems Development Manager, Raffael Dessi, said the flexibility and usability of Yellowfin’s BI platform would meet the versatility required by Zinnovate’s clients.

“Zinnovate offers its clients innovative best-of-breed solutions – so we only partner with technology providers that are the best at what they do,” said Dessi. “Being easy to install, manage and use, Yellowfin enables our clients to realize value from their BI projects quickly with minimal training.

“Flexible deployment options were also important to ensure Zinnovate could meet the specific needs of its individual clients. As a completely Web-based application, Yellowfin has been designed with SaaS hosting in mind from the beginning, making it simple to deploy on-premise or as a cloud-based solution.

“Yellowfin’s licensing model is simple. Clients can automatically access Yellowfin’s full range of features, including its intuitive data visualization options, excellent Mobile BI support and collaborative capabilities. Yellowfin provides a robust enterprise BI platform at a very competitive price point.”

Yellowfin Managing Director for EMEA, Peter Baxter, said that Zinnovate was well placed to help Yellowfin expand its presence throughout Sweden and the worldwide transport and logistics market.

“Zinnovate are at the forefront of digital transformation in Sweden and throughout the global transport and logistics industries – especially in the areas of process automation, integration and Business Intelligence,” said Baxter. “Zinnovate’s ‘customer first’ approach to the reporting and analytics market means they are continually looking for ways to deliver client value quickly through innovative product partnerships that deliver unique value and support customer growth opportunities.

“Zinnovate’s market approach, combined with a wealth of expertise in the business analytics industry, will ensure Yellowfin’s rapid penetration of the Swedish BI market and continued expansion within global transport and logistics verticals.”

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About Zinnovate International

Zinnovate International is a fast growing IT and management consultancy company with its roots in empowering global logistics companies to realize the full potential of their IT portfolios.

Zinnvoate has recently broadened its customer base and is now also helping customers in the banking and finance industries to master the digital transformation. This is achieved through a unique service offering, based on business process and IT portfolio analysis, coupled with customized IT services.

Zinnovate is based in Stockholm, Sweden and has established a global reach through international partners. For more information, visit

About Yellowfin

Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embedded BI as well as Location Intelligence and data visualization.

Over 10,000 organizations, and more than one million end-users across 70 different countries, use Yellowfin every day. For more information, visit

For regular news and updates, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence), YouTube (Yellowfin Team) or email to subscribe to Yellowfin’s free e-newsletter.

For further media information, interviews, images or product demonstration, please contact:

  • Julia Dunder, Zinnovate CMO on +46 76 2392226, or
  • Tom Campbell, Yellowfin EMEA Marketing Manager on +44 (0) 1908 933774, or