First Consulting signs Business Intelligence reseller agreement with Yellowfin for Netherlands market

First Consulting – a Netherlands-based Process, IT and Change consultancy specializing in agile application development, reporting and analytics, data quality and migrations, and financial asset management – has signed a reseller agreement with global Business Intelligence (BI) and analytics software vendor, Yellowfin.

The partnership will see First Consulting offer Yellowfin’s business-user-oriented BI solution, and associated professional services, to its current and future clients throughout the Netherlands.

First Consulting Managing Partner, Geert van den Goor, said that First Consulting decided to partner with Yellowfin in order to bolster its reporting and analytics offerings with a modern BI platform that provided an agile add-on, or replacement, for traditional BI tools as well as embedded BI capabilities.

“We have been looking for a solid partner to boost our agile reporting capabilities,” said van den Goor. “After conducting a proof of concept for an embedded reporting solution, First Consulting became very enthusiastic about Yellowfin. Through Yellowfin, First Consulting can now offer its clients a highly flexible and 100 percent browser-based BI solution that’s cost effective and can be deployed on-premise or in the cloud.

“In addition, highly intuitive end-user features, like customizable dashboards and unique Collaborative BI capabilities, combined with scalable architecture and strong governance features, means that its easy to deploy, use and manage. Yellowfin appeals to small, mid-sized and enterprise-grade businesses because it facilitates superior ROI through widespread user adoption.”

Van den Goor added that strong cultural aligned between the two companies was another important consideration in the partnership decision.

“After initially connecting online and on the phone, we met in London,” explained van den Goor. “First Consulting’s management team felt that there was an immediate ‘click’. A similar company culture is such an important factor in really successful partnerships.

“We think the cultural fit has a lot to do with shared values, such as pragmatism, quality, success, focus, high ambitions and having lots of fun along the way.”

First Consulting Business Technology Practice Lead, Paul ten Haaf, said that, while First Consulting was very selective when it came to choosing the right technology partners, Yellowfin’s business-user-focused approach to BI stood out in a crowded market.

“At First Consulting, we want to focus on products that really add value for our customers,” said ten Haaf. “We knew that, with Yellowfin, we had a winner in the BI space.

“For starters, Yellowfin makes BI simple again, with its range of world-class features primarily aimed at non-technical business users. Yellowfin also empowers business analysts with analytic software that’s fast to learn and easy to love, empowering them to create highly intuitive analytic content quickly.

“Secondly, the reports and dashboards you can build with Yellowfin look appealing and are highly consumable on any platform or device – desktop, tablet or phone. Combined with Yellowfin’s in-built Collaborative BI capabilities, its easy to see why Yellowfin can support pervasive deployments and high user adoption.

“Finally, First Consulting wanted a BI platform with flexible deployment, integration and usage options. Not only is Yellowfin cloud-ready and easily embeddable into third-party applications and Web-based platforms, it works seamlessly with cloud-based data warehouses, such as Amazon Redshift.”

Yellowfin Managing Director for EMEA, Peter Baxter, said that First Consulting’s developing Business Technology practice would underpin a successful partnership.

“First Consulting’s existing reputation in the business analytics industry, combined with its strong commitment to building upon its already significant BI expertise, means that Yellowfin has found an extremely valuable partner. We’re looking forward to working with the team at First Consulting to grow Yellowfin’s market presence in the Netherlands.”

“Yellowfin has a huge client base around the world – so it’s proven technology,” said van den Goor. “And, just like First Consulting, they are in it for the long run. We are really excited about partnering with Yellowfin.”

First Consulting plans to increase the reach of its Business Technology practice throughout Europe – including Belgium, the UK and Nordic countries.

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About First Consulting

First Consulting is a fast-growing, no-nonsense consultancy organization with a passion for operational processes. With over 150 employees, First Consulting helps prominent companies improve their operational performance. These improvements are measurable, deliver sustainable results and are achieved through adapting processes, technology and organization.

First Consulting’s clients come from the utilities, telecom, retail, mobility, IT and insurance industries. For more information, visit

About Yellowfin

Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embedded BI as well as Location Intelligence and data visualization.

Over 10,000 organizations, and more than one million end-users across 70 different countries, use Yellowfin every day. For more information, visit

For regular news and updates, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence), YouTube (Yellowfin Team) or email to subscribe to Yellowfin’s free e-newsletter.

For further media information, interviews, images or product demonstration, please contact:
• Tom Campbell, Yellowfin EMEA Marketing Manager on +44 (0) 1908 933774, or