Yellowfin partner Pentana Solutions named among BRW’s Top 50 Most Innovative Companies for 2015

Yellowfin ISV partner, Pentana Solutions, has been listed as one of BRW’s Top 50 Most Innovative Companies for 2015.

Pentana Solutions CIO, Sean Brown, said that Pentana’s listing was just reward for the hard work the team had put into developing and delivering outstanding solutions for its clients.

“This listing is vindication of the work the team puts in every single day,” said Brown.

Winners are grinners: Pentana Solutions CIO, Sean Brown

Brown said that Pentana had been principally recognized by BRW for its ability to deliver enhanced value to its clients.

“We told Inventium and BRW that the bulk of our customers were retail automotive dealers who not only sell cars but service them too,” said Brown. “With service work being very profitable for our clients we set about finding a way to improve the end customers’ ability to book service work for their car. We knew retail dealers needed another way to take advantage of the mobile and second screen phenomenon. In response, we created Online Service Booking and integrated it into each of our Dealer Management Systems. Some dealers are now seeing in excess of 190 bookings through this product each month, which is great to see.”

Brown said that the development of Handle, a new solution for connecting its automotive dealerships to the spare parts trade, was another important innovation.

“Pentana Solutions clients’ customers are moving to a different buying model for spare parts and therefore need to keep car dealers ahead of the trend,” said Brown. “Buyers of automotive spare parts will order from where it is most convenient and the internet is never closed. Websites like Amazon and eBay offer dealers an established customer base, but those who listed parts online suffered from time losses due to excess paperwork from reconciling online parts orders. Enter Handle.

“Handle is a piece of software that makes selling parts online easier. It seamlessly connects to Pentana’s Dealer Management System (including accounting) to multiple ecommerce websites, saving automotive dealers valuable time. With Handle, dealers can sell automotive parts online faster than ever before through their existing software of choice.”

Read the full Pentana Solutions write-up HERE >

Check out the Pentana Solutions listing on HERE >

View BRW’s Top 50 Most Innovative Companies for 2015 HERE >

About Pentana Solutions

Pentana Solutions is a Yellowfin ISV partner and leading information technology company that specializes in the development of automotive software and services for dealerships across the globe.

Yellowfin provides Pentana Solutions with an intelligent Business Intelligence solution that allows them to increase their market penetration and monetize their unique data asset by providing a reporting solution to auto manufacturers.

The Yellowfin ‘Automotive Intelligence’ solution gives car manufacturers the ability to analyze their dealer network performance using real-time sales and service data.

Headquartered in Melbourne, Australia, Pentana Solutions’ products and services extend to over 100 countries around world, comprising over 50,000 users on a daily basis.

Download the Yellowfin – Pentana Solutions case study HERE >

About BRW

BRW is an Australian business publication that aims to support entrepreneurs making the journey from start-up to rich list. BRW focuses on innovators, disruptors and leaders who are at the cutting edge of industry.

Find out more HERE >

About Yellowfin

Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embedded BI, as well as Location Intelligence and data visualization.

Over 10,000 organizations, and more than one million end-users across 70 different countries, use Yellowfin every day. For more information, visit

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