Veracity signs Business Intelligence reseller agreement with Yellowfin for Israeli market

Israel’s leading software infrastructure integrator, Veracity Ltd – part of E & M Computing Ltd (TASE: EMET), has signed a reseller agreement with global Business Intelligence (BI) and analytics software vendor, Yellowfin.

The partnership will see Veracity – a specialist in value added services and software integration for database solutions, Big Data technologies and BI software – make Yellowfin’s easy-to-use BI platform, and associated training and implementation services, available to its existing and future customers throughout Israel.

Veracity Director of BI, Roy Pasternak, said that Veracity partnered with Yellowfin to bolster its Big Data & Analytics division, with “Yellowfin’s balanced combination of Data Discovery capabilities, enterprise-ready governance features and amazingly intuitive user interface” helping Veracity to maintain its reputation as Israel’s leading supplier of business analytics technology.

“Yellowfin is a modern BI solution, capable of supporting business user demand for independent information access and IT’s need for management, security and scalability,” said Pasternak. “Yellowfin can support the reporting and monitoring needs of more traditional BI environments, through to the more complex demands of Big Data Analytics. Yellowfin facilitates pervasive business-user-oriented BI deployments with modern data visualizations, intuitive dashboards and Collaborative BI capabilities.”

Veracity Vice President of Sales & Business Development, Eyal Ephrat, said that Yellowfin’s ability to provide a single-integrated platform – enabling its clients to easily move from data source to dashboard in one product – was important.

“As the leading database, Big Data and BI system integrator in Israel, we are focused on our customers’ needs,” said Ephrat. “The partnership with Yellowfin will enable us to offer our customers an end-to-end solution for all their data analytics needs – from data source connection, to dashboards and Data Discovery.”

Yellowfin Managing Director for EMEA, Peter Baxter, said Veracity’s market-specific expertise and experience would assist Yellowfin to expand its presence throughout Israel.

“Veracity’s knowledge of Israel’s business analytics market is outstanding,” said Baxter. “Combined with the skills required to deliver cost effective and highly successful BI implementations, Veracity has the ability to identify and meet the unique reporting and analytics challenges of Israeli organizations. Veracity’s reputation will allow Yellowfin to quickly expand its footprint as a first-choice provider of BI and analytics to the Israeli market.”

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About Veracity Ltd

Veracity offers methodologies of design, development, implementation, end-to-end maintenance and 24/7 global support to hundreds of customers.

Solutions include:

  • Big Data Technologies
  • Business Intelligence & Insights Integrated Systems
  • Database Software

Veracity is the largest Oracle Value Added distributor and partner in the Israeli market, and a Microsoft and Cloudera partner. Most of Veracity’s clients are hi-tech companies, based in Israel, and many of them are start-ups.

About Yellowfin

Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embedded BI, as well as Location Intelligence and data visualization.

Over 10,000 organizations, and more than one million end-users across 70 different countries, use Yellowfin every day. For more information, visit

For regular news and updates, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence), YouTube (Yellowfin Team) or email to subscribe to Yellowfin’s free e-newsletter.

For further media information, interviews, images or product demonstration, please contact:

  • Tom Campbell, Yellowfin EMEA Marketing Manager on +44 (0) 1908 933774, or
  • Shirley Noach, PA to Veracity CEO,