Yellowfin to hold Business Intelligence reseller recruitment event in London

Global Business Intelligence (BI) and analytics software vendor, Yellowfin, will host a reseller partner recruitment event at Emirates Stadium in London. The Making BI Partnerships Easy event, running from 3:30pm on Wednesday 10th June, is aimed to bolster Yellowfin’s channel network throughout the UK and Europe.

The event will outline Yellowfin’s unique approach to BI partnerships, with CEO, Glen Rabie, and EMEA Managing Director, Peter Baxter, among the speakers.

For more information, and to register, GO HERE >

“Because BI partnerships are responsible for Yellowfin’s strong growth rates globally, we understand the type of BI software, partnership models and support our partners need to succeed,” said Baxter. “Our unique approach to partnerships has played an enormous role in our rapid expansion over the last five years and strong client satisfaction levels.

“Experience tells us that we achieve high sustained growth rates, and deliver a fantastic user experience, when we work with our channel partners,” said Baxter. “It’s for that reason that our go-to-market strategy in the UK is purely through the channel. It’s simple – their success is our success. That’s why we believe Yellowfin understands the needs of BI partners better than any other vendor in the marketplace.”

The relaxed, educational and interactive London event will include:

  • A welcome and introduction by Yellowfin Managing Director EMEA, Peter Baxter
  • An exploration of future BI trends, and the opportunity it presents the channel, by Yellowfin CEO, Glen Rabie
  • A partner success story from Darryl Davies, BI Product Manager from healthcare IT specialists, System C
  • Networking opportunities including drinks and canapés

For more information about Yellowfin’s Making BI Partnerships Easy event in London, and to register, GO HERE >

– END –

About Yellowfin

Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualisation.

Over 10,000 organisations, and more than one million end-users across 70 different countries, use Yellowfin every day. For more information, visit

For further media information, interviews, images or product demonstration, please contact:

Tom Campbell, EMEA Marketing Manager on +44 (0) 1908 933774, or

For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence), YouTube (Yellowfin Team) or email to subscribe to Yellowfin’s free e-newsletter.