Yellowfin BI and analytics software named a 2015 DBTA Trend Setting Product

Global Business Intelligence (BI) and analytics software vendor, Yellowfin, has been named in Database Trends and Applications (DBTA) magazine’s 2015 list of Trend-Setting Products in Data and Information Management.

Products were selected for inclusion on the 2015 list by DBTA editorial staff – and as a result of research conducted by DBTA’s market research arm Unisphere Research Group – based on product uniqueness, marketplace influence and importance to the field of data and information management.

DBTA Managing Editor, Joyce Wells, said that Yellowfin was included in DBTA’s list of trend setting products to watch in 2015 due to innovations included in the latest release of its analytics platform Yellowfin 7.1, which was released in September 2014.

“Yellowfin 7.1, the new release of Yellowfin’s analytics platform, delivered enhancements focused on boosting Location Intelligence capabilities, improving CSV support and increasing the number of data visualizations supported by its Auto Chart functionality,” said Wells.

Yellowfin CEO, Glen Rabie, said that Yellowfin’s inclusion in DBTA’s 2015 list of Trend-Setting Products in Data and Information Management was reflective of the vendor’s dedication towards meeting market demand for consumer-oriented reporting and analytics.

“The DBTA list of trend setting products recognizes solution providers that are consistently producing new innovations that assist organizations to harness their data assets in new ways to gain competitive advantage,” said Rabie. “Yellowfin’s ability to deliver on the promise of pervasive BI deployments and widespread user adoption – through innovations such as our unique location analytics and Collaborative BI capabilities – has seen many market experts, analysts and commentators take note of our progress throughout 2014.”

Wells supported Rabie’s point of view, stating that: “Data is increasingly being recognized as a rich resource flowing through organizations from a continually growing range of data sources. But to realize its full potential, this data must be accessed by an array of users to support both real-time decision-making and historical analysis”.

Last year, Yellowfin was also recognized in DBTA’s Trend-Setting products in Data list for 2014.

The full list of DBTA’s Trend-Setting Products in Data and Information Management for 2015 can be found HERE >

– END –

About Database Trends and Applications

Database Trends and Applications (DBTA) is a magazine and website ( covering data and information management, big data, and data science. DBTA delivers advanced trends analysis and case studies serving the IT and business stakeholders of complex data environments.

Unisphere Media, publisher of DBTA, is a division of Information Today, Inc., and is a diversified information company that provides independent editorial content and peer-based market research to targeted IT communities through its own print and electronic media, and custom and contract publishing.

Unisphere Research Group, the company’s market research unit, conducts proprietary and custom research projects in conjunction with the top data management and IT user groups, as well as with other leading industry communities. For more information, visit

About Yellowfin

Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit

For further media information, interviews, images or product demonstration, please contact:

Lachlan James, Communications Manager on +61 (0)3 8617 4954, +61 (0)431 835 658 or

For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence) or email to subscribe to Yellowfin’s free e-newsletter.